Feast of Trimalchio: Site-specific installation on Sunset Blvd

March 1st - April 30th, 2017 / 2 Digital Billboards at 8410 Sunset Boulevard, West Hollywood, California


Innovation Foundation, Los Angeles, is delighted to partner with the City of West Hollywood in presenting the work of AES+F. A series of 2 site-specific digital films specially commissioned by IF and the West Hollywood Art on the Outside program for the months of March and April on the tandem, 2-channel, digital billboard screens at 8410 Sunset Blvd. in West Hollywood. IF, Innovation Foundation Los Angeles is becoming known for bringing contemporary art into the landscape through their IFLA initiative which produces and presents artistic and curatorial interventions in experimental contexts. As part of this on-going platform, AES+F’s Feast of Trimalchio airs at :54 to the hour from 5am until 3am, March 1st-April 30th, 2017.


As creators of ambitious artist projects, IFLA focuses on innovative contexts for the production and exhibition of contemporary art. Based in Los Angeles, Producer and curator, Jessica Rich and Producer and Curator Lauri Firstenberg (Founder of LA><ART) inspire the production and exhibition of art and culture as an agent of change. In 2014, IFLA began placing digital films at the HD digital billboards located at 8410 and 9039 Sunset Blvd., interrupting traditional advertising content with contemporary video art. These collaborations with the City of West Hollywood’s Art on the Outside Program made possible projects with the following artists: Jillian Mayer, Cole Sternberg, Basma Alsharif, Adam Mars, Pascual Sisto, Martine Syms, Jen Liu and John Knuth among many others.